Poverty Bay, officially named Tūranganui-a-Kiwa / Poverty Bay, is the largest of several small bays on the east coast of New Zealand's North Island to the north of Hawke Bay. It stretches for 10 kilometres (6 mi) from Young Nick's Head in the southwest to Tuaheni Point in the northeast. The city of Gisborne is located on the northern shore of the bay and the small settlement of Muriwai is located at the bay's southern end. The name is often used by extension to refer to the entire area surrounding the city of Gisborne.